Creative Collaboration, Evolved
CASE STUDY – BENCHMADE KNIFE CO.
Beginnings • A New Vision • Next Generation
Evolve and Benchmade have been collaborating to develop retail fixtures for their independent dealer network since 2013. A new, visionary leadership team challenged Evolve to build upon our original work and create a fresh perspective to merchandise the product in a way not yet seen in the industry.
01 • BEGINNINGS
Original Designs
From glass towers to compact countertop cases & fixtures, our first displays paired clear product views with carbon fiber finishes, metal trim, and prominent branding, worthy of this industry leading product, setting the tone for the partnership.
Acrylic Freestanding Display
Magnetic Knife Display Case
Countertop Display
Acrylic Freestanding Display
02 • An Evolving Vision
New Creative Direction
01
Building on a Proven Formula
Our original displays gave us a strong foundation, with room to explore a fresh look that carried out what worked
02
Refreshing the Design
New perspective on all that encompassed the concepts, reshaped our established display approach
03
From Concept to Execution
Bringing the creative direction to life, we executed a new fleet of Benchmade displays
03 • NEXT GENERATION
Latest & Greatest
Designed to standout in a crowded retail environment, we fixtures include backlight header logo, LED back panels and product spot lighting. Our solutions also allowed for modular presentation options and individual pieces to tell unique product stories.
