Apparel Reimagined
CASE STUDY – PURE HOCKEY
Challenge • Solution • Results
Evolve and Pure Hockey have been working together to develop retail fixtures for their stores since 2018. Building on the success of our hardgoods fixtures, Pure Hockey was looking for a way to bring their apparel together into a cohesive, organized and modular way to accommodate the various footprints in market.
01 • CHALLENGE
Underutilized Presence
Seeking opportunities to create greater consistency across fixtures and product presentation, we determined a more intentional approach to make the environment easier to shop, strengthen the brand experience, and unlock the space’s full potential.
The opportunity to elevate the experience was clear.
02 • Solution
A Space Designed to Perform
We created a cohesive, organized apparel environment that highlights the product, strengthens the brand presence and elevates the shopping experience.
01
Make shopping intuitive
Open sightlines and intuitive product zones make the assortment easier to scan and navigate.
02
Build brand focus
Cohesive fixtures, graphics, and product displays give each brand a distinct presence while creating one confident retail experience.
03
Maximize space and impact
Thoughtful layouts and flexible fixture planning activate every square foot-highlighting products, inspiring customers, and supporting sales
03 • Results
A Stronger Retail Experience
The finished environment feels considered from every angle: easier to shop, stronger on brand, and equipped to make more of the available footprint.
